What changed in the September 2026 TikTok profile redesign
The old profile was a centered card: photo at the top, username under it, stats and buttons centered beneath, bio centered under those. The new profile is a left-aligned header. Your display name is now the biggest text on the page, set large in the top left with the username in grey directly under it, and the profile picture has moved to the right-hand side at 96pt. The Following, Followers and Likes row sits under the name instead of under the photo.
The buttons changed shape too. Follow is now a full-width red pill that runs the width of the screen, with two round icon buttons beside it (message and add friend) instead of the old square ones. The bio and link are left-aligned under it. The row of content tabs (videos, reposts, favourites, liked) has collapsed into a single grid icon with a dropdown caret, so the grid starts higher on the screen than before.
The grid itself did not change: three columns, portrait 3:4 tiles, play count bottom-left, caption overlaid, slideshow posts marked with a stacked icon in the corner. Read top to bottom, the new page works like a feed card: name, proof (numbers), action (Follow), context (bio), then content.
Sizes and spacing, measured from the live app
On iOS the header uses 16pt side padding, a 34pt bold display name, a 16pt grey username, and a 96pt circular profile picture aligned to the top of the name. Stats are 20pt bold numbers over 15pt grey labels. The Follow button is 40pt tall and fully rounded in TikTok red (#FE2C55), flanked by two 40pt circles. The bio is 16pt, the tab row is a single centered grid icon with a 48pt underline, and the grid runs three columns of 3:4 tiles with 2pt gutters. The full list is in the spec sheet inside the tool, one click to copy.
We measured these from an iPhone screenshot at 3x and rounded to the nearest point, so treat them as close, not canonical. TikTok ships layout changes in stages and Android spacing differs by a point or two.
How to set up your profile for the new layout
Your display name now does the work the photo used to do. It is the largest text on the page, so use your actual name or brand name, not a tagline, and keep it under 30 characters so it stays on one line. The username still matters for search and mentions: 24 characters, letters, numbers, underscores and periods.
Treat the bio as three short lines inside the 80-character limit: what you post, who it is for or where you are, and the link on its own line (it renders in bold and is the only tappable thing under the button, so make it your site). The profile picture is smaller relative to the header than it was, so a face or a logo with strong contrast reads better than a busy image. Pinned videos still take the first row of the grid.
The grid decides the follow
The redesign puts your name, numbers and the Follow button on the first screen, and the grid on the second. Every tile shows its play count, so a thin or stale grid under a strong header reads as abandoned, and a full grid of recent videos is the proof that the Follow button is worth tapping.
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