Enter a TikTok's numbers and get its engagement rate by followers and by views, compared with the 2026 TikTok average of 2.60 percent. Free, in your browser, no signup.
TikTok engagement rate is (likes + comments + shares + saves) divided by followers or by views, times 100. The 2026 TikTok average is 2.60 percent according to Socialinsider's study of 69 million videos, down from 3.70 percent in 2025; brand accounts posting 15 to 30 second videos average around 6 percent. This free calculator gives both rates and a verdict against the benchmark.
On TikTok the by-views rate matters more than on other platforms, because the For You feed sends most views to people who do not follow you.
Followers, views, likes, comments, shares and saves are all in the app's post insights.
Followers and the interactions are required; views unlock the by-views rate.
Your rate is compared with the 2.60 percent 2026 average.
Fastlane generates TikToks from your website URL, publishes them natively on a schedule and attributes signups and sales to each one.
Above 2.60 percent, the 2026 platform average from Socialinsider's 69-million-video study. TikTok's rate has been falling as more brands post (it was 3.70 percent in 2025), so the average is a moving target. Short videos do best: 15 to 30 second brand TikToks average around 6 percent engagement, while 120 to 180 second videos earn the most views.
Most TikTok views come from the For You feed, not from followers, so a video can reach ten times the follower count. Dividing interactions by followers then produces a rate over 100 percent that says nothing useful. Dividing by views tells you how well the video held the audience it was given, which is what the algorithm evaluates when deciding whether to push it further.
Engagement responds to format, length and cadence more than to captions and hashtags. Fastlane generates TikToks from your website URL in four formats, remixed from 25,000+ trending videos, posts them natively on a daily schedule, and attributes signups and sales to each video, so the posts you make more of are the ones that sold.
Add likes, comments, shares and saves, divide by followers (or by views), and multiply by 100.
2.60 percent, per Socialinsider's 2026 study of 69 million videos, down from 3.70 percent in 2025.
Small accounts often exceed the platform average because their followers are more engaged. Anything above 2.60 percent by followers is good; compare posts by views.
Not as a single number. The app shows views, likes, comments, shares and saves per video; this calculator turns them into a rate.
Join 50,000+ founders and marketers publishing the same video to TikTok, Instagram and YouTube. Free to start.
