Sora 2 was OpenAI's text-to-video model with native audio and the Cameo likeness feature. The consumer app closed on 26 April 2026 and the API stopped accepting requests on 24 September 2026. Here is what it did, why it mattered for short-form video, and what a marketer should build on instead.
Sora 2 is OpenAI's text-to-video and image-to-video model, launched 30 September 2025, that generated 10 to 25 second 1080p clips with synchronized dialogue, sound effects and physically believable motion, plus a consent-based Cameo feature for inserting a real person's likeness. OpenAI shut the consumer app down on 26 April 2026 and removed the Videos API, including every sora-2 and sora-2-pro alias and dated snapshot, on 24 September 2026; no Sora endpoint accepts requests now.
For marketers the headline is not the specs, it is the date. Anything still built on Sora 2 is already broken, and the models linked from this page are the realistic replacements.
| Maker | OpenAI |
|---|---|
| Released | 30 September 2025 (iOS app; Android about two months later) |
| Status | Discontinued. Consumer app and web closed 26 April 2026. The API, including all sora-2 and sora-2-pro aliases and snapshots, shut down on 24 September 2026 and calls now fail. OpenAI has named no successor. |
| Max clip length | Roughly 10 to 25 seconds per generation |
| Resolution | 1080p standard; up to 1792 x 1024 on the Pro model |
| Native audio | Yes: dialogue, sound effects and ambience generated in the same pass |
| Modes | Text-to-video, image-to-video. Video-to-video not verified |
| Consistency | Cameo: consented insertion of a real, verified person into scenes |
| Pricing (while it lasted) | ChatGPT Plus ($20 per month, about 1,000 credits) and Pro ($200, about 10,000). API roughly $0.10 per second at 720p up to $0.30 to $0.70 per second for Sora 2 Pro |
| Watermark | Visible moving watermark plus C2PA provenance metadata on every output |
Versus the original Sora from February 2024, Sora 2 added synchronized native audio, the consent-based Cameo feature, materially better physics and a social remix feed, and made 1080p the default. OpenAI has not announced a Sora 3; it is winding the commercial product down and keeping Sora as an internal world-model research effort.
Formerly the Sora iOS and Android apps, sora.chatgpt.com and the OpenAI API (sora-2 and sora-2-pro). None of these are available any more: the API was the last route and it shut down on 24 September 2026.
Sora 2 was genuinely strong at hyperreal short clips with lip-synced dialogue, which made it a favourite for scrappy, meme-native ad tests on TikTok and Reels. The watermark on every frame limited how organic the output could look, and the clip length meant stitching for anything past 25 seconds.
Its launch is also the category's cautionary tale on rights: copyrighted characters were opt-out at launch and flipped to opt-in within 72 hours after a backlash. Any brand using generative video should assume that kind of policy can change under it overnight.
The practical lesson is to build the workflow, not the model: keep generation swappable, and put the durable investment into the accounts, the publishing cadence and the attribution, which outlive any single model.
Generate anywhere, publish natively to TikTok, Reels, Shorts and LinkedIn, attribute signups and sales to every post.
If you still have Sora 2 clips, upload them into Fastlane, schedule them weeks ahead and publish natively to TikTok, Instagram Reels, YouTube Shorts and LinkedIn, with signups and sales attributed to each post so you know which ones earned their place.
For new content, Fastlane generates from your website URL without depending on any one model: AI UGC videos with 1,000+ hyper-realistic characters, slideshows, hook + demo videos and memes, remixed from 25,000+ trending videos. The free plan needs no credit card.
Yes. OpenAI closed the Sora consumer app and website on 26 April 2026 and shut the API down on 24 September 2026. Requests to any Sora model now fail, and OpenAI has named no successor.
For short-form marketing, the realistic replacements are Veo 3.1 for consistency, Kling 3.0 for native 4K and multi-shot clips, Seedance 2.5 for 30-second single generations, and MiniMax H3 for open-weight self-hosting. Each has its own page here.
Roughly 10 to 25 seconds per generation at 1080p, with synchronized audio.
Yes, a visible moving watermark on every output plus C2PA provenance metadata.
Yes. Upload them to Fastlane, schedule them, and publish natively to TikTok, Reels, Shorts and LinkedIn with attribution back to each post.
Specs verified against the sources above on October 1, 2026. Model access and pricing change often; check the maker's page before you build on any number here.
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