HeyGen Pricing 2026
Every HeyGen plan, what each limit actually means, and what you pay in practice. Read from the official pricing page on September 3, 2026; prices change, so the source is linked.
HeyGen pricing starts free (3 videos per month, one minute each, 1080p), then Creator at $29 per month or $24 billed annually for 600 credits, Pro from $49 per month for 1,000 credits with 4K export, Business at $149 per month plus $20 per seat for 1,500 credits, and Enterprise custom. The API is pay-as-you-go from a $5 prepaid balance, metered per second of output.
Credits are where the real cost sits. Reviewers report outputs consuming more credits than the stated rate and failed generations still charging, with no refund, and Pro scales to thousands of dollars a month at high credit counts.
HeyGen plans and prices
| Plan | Monthly | Annual (per month) | Limits | Includes |
|---|---|---|---|---|
| Free | Free | Free | 3 videos per month, 1 minute maximum, 1080p | 1 custom video avatar, 500+ stock avatars, 30+ languages |
| Creator | $29 | $24 | 600 credits per month, videos up to 30 minutes, 1080p | 1 custom avatar, unlimited photo avatars, 700+ stock avatars, voice cloning, 175+ languages, no watermark |
| Pro | From $49 | Not listed | 1,000 credits per month at the base tier, scaling to 100,000 credits, videos up to 30 minutes, 4K | Unlimited custom avatars, advanced AI models, editable translations, everything in Creator |
| Business | $149 + $20 per seat | Not listed | 1,500 credits per month, videos up to 60 minutes, 4K | 5+ custom video avatars, SSO, workspace collaboration, interactive video, SCORM export, LMS integrations |
| Enterprise | Custom | Custom | No duration maximum, 4K | Multi-workspace control, SCIM provisioning, dedicated support |
| API | Pay as you go from $5 | n/a | Metered per second of output, no commitment | Video generation, text-to-speech, translation, MCP access |
Free plan: Yes: 3 videos per month, up to 1 minute each, 1080p export, 1 custom video avatar plus 500+ stock avatars.. Source: HeyGen pricing page, read September 3, 2026.
What the price does not tell you
- The credit system is confusing and can charge more credits than the stated rate; export is locked behind paid plans. (Trustpilot)
- A meaningful share of generations reportedly miss quality expectations but still consume credits with no refund. (Trustpilot)
- Support is described as slow and hard to reach a human, especially for billing disputes; double-charging and credit loss are reported. (Capterra)
- Avatars can look unnatural or inconsistent across scenes in longer videos, and customisation is thinner than a real editor. (Capterra)
- Advanced lip-sync-heavy use cases are considered expensive for smaller projects. (G2 reviews)
HeyGen vs Fastlane pricing
| Fastlane plan | Price | What you get |
|---|---|---|
| Free | $0 | No credit card, Access to Blitz (Tinder mode), 10 AI Studio credits, Limited content, Browse features |
| Starter | $29/ month | 20 content saves, 250 AI studio credits, TikTok, Instagram + YT, 1 workspace, 25 AI UGC characters, Blitz mode |
| Growth | $49/ month | 100 content saves, 500 AI studio credits, Unlimited socials, 3 workspaces, 500+ AI UGC characters, 100 human UGC videos, Blitz mode |
| Pro | $149/ month | Unlimited content saves, 2000 AI studio credits, Unlimited scheduling, 10 workspaces, 2000+ human UGC videos, Early access to new features, Multi-language content |
| Warmed accounts | $100 / mo per account | Real TikTok or Instagram accounts created and warmed by humans in your niche, plus $1.50 per post upload |
HeyGen renders a presenter. Fastlane runs the account: paste your website URL and it generates batches of AI UGC videos with 1,000+ hyper-realistic characters, plus slideshows, hook + demo videos and memes, remixed from 25,000+ trending videos, then publishes them natively to TikTok, Instagram Reels and YouTube Shorts on a schedule.
Fastlane's characters are built for the phone-camera UGC style the feeds reward rather than a studio presenter, and unified analytics attribute signups and sales to each post, which HeyGen cannot do at all.
Both have free plans. Fastlane's needs no credit card, paid plans start at $29 per month, and there are no credit surprises on publishing.
HeyGen pricing: frequently asked questions
How much does HeyGen cost per month?
Free for 3 short videos, Creator $29 per month or $24 annually, Pro from $49, Business $149 plus $20 per seat, Enterprise custom.
How do HeyGen credits work?
Every generation draws credits based on output length and features. Creator includes 600 per month, Pro 1,000 at the base tier, Business 1,500. Reviewers report outputs sometimes cost more than the listed rate.
How much is the HeyGen API?
Pay as you go from a $5 prepaid balance, metered per second of generated video, with no subscription required.
How does HeyGen pricing compare to Fastlane?
Same $29 entry point, different job. Fastlane's $29 plan includes generation from your URL, native publishing to three platforms and signup and sales attribution.